More about Just Egg

NJF Capital presents JUST. Most of the current world population has grown up on low-cost and tasty food that accelerates climate change and chronic disease. There are several reasons for this – one is that the tools of our existing food system are limited to corn, soy, processed sugar and animal protein.

A worldwide pioneer in the alternative foods market, JUST identifies plants that make healthy and sustainable foods that taste just as good as their limited counterparts. The world’s population is expected to hit nearly 10 billion people by 2050, and the current model for food production is simply not sustainable.

JUST oversees its mission from start to finish, sourcing suitable plant products, compiling them in their automated discovery platform and finally making food from them. JUST Egg is now widely available through the US, and is used as a plant-based alternative that can be scrambled, knocked up into an omelette or used in baking and rice-based dishes. Not only that, but a portion of JUST Egg uses 98% less water and 86% less land than its animal-based counterpart. Their next mission is the animal protein market.

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