Grabyo, J-Stream Collaborate to Push Digital Video Production in Japan
Originally published by Sports Video Group
Grabyo has entered a new partnership with J-Stream, a streaming service company in Japan, bringing powerful new video production tools to Japanese broadcasters, publishers, and online video services.
As part of the agreement, J-Stream will help bring Grabyo’s leading cloud video platform into video production workflows across the country. The flexibility and scalability of Grabyo’s platform will revolutionize the way digital teams produce video in the region.
J-Stream is synonymous with video streaming in Japan since its foundation in 1997 as the first company to offer streaming solutions. J-Stream will work closely with Grabyo’s regional APAC hub in Singapore to support the long-term video strategies for new and existing partners across the country.
“Just as it is across Asia, the online video industry is evolving rapidly in Japan,” says Elliot Renton, Senior Director and Head of APAC. “It has a significant broadband and payment infrastructure, plus a dynamic local content ecosystem across news, sport, and entertainment which has unlimited potential. Audiences are demanding more choice and flexibility in how they consume content and this is driving more strategy and creativity across the industry. Online, mobile and the rise of digital consumption is taking full effect on the structure of the local TV market and our partnership with J-Stream will bring all the necessary tools to broadcast and digital teams in Japan to help them break free of the limitations they currently face and help future-proof their business.”
This partnership comes at a time when production teams must streamline their workflows to keep up with consumer demand. Video consumption habits in Japan are rapidly shifting toward online and digital platforms. Broadcasters must focus on building sophisticated multi-platform strategies to reach consumers across the platforms they want.
Traditional production hardware and software has limitations that stop publishers from delivering agile and scalable live and real-time content. Particularly across the fast-paced worlds of live sports, news, and entertainment.
Grabyo and J-Stream will help to solve many of these challenges. Grabyo’s leading cloud based-tools are trusted by the world’s major broadcasters and publishers in Asia and across the world.
Grabyo’s browser-based tools ensure content publishers can create, edit and distribute video in real-time from any location, using only a laptop and internet connection. Live broadcasts can be managed remotely via the cloud, which enables digital teams to distribute seamlessly to digital and OTT platforms in seconds.
“The Japanese media industry is on the verge of rapid change,” adds Toshio Ishimatsu, President of J-Stream. “With the start of full-scale simultaneous online streaming by television stations and the rapid increase in online distribution of video content, we believe Grabyo will be indispensable to Japanese media.”