Spoon Guru Launches Immunity Boost TAG in the Wake of COVID-19

●       70% of your immune system is in your gut

●       Shoppers are looking for immunity boosting foods to fight the virus

●       Spoon Guru launches Immunity Boost TAG to empower shoppers

Spoon Guru, the London-based global AI food technology start-up, today announced the launch of a new ‘Immunity Boost TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.

With the global population facing a pandemic, shoppers are looking for foods and supplements that will help improve and maintain the body’s natural defences. This proprietary TAG has been developed by Spoon Guru’s in-house team of nutritionists and data scientists, ready to be deployed with immediate effect. It can be leveraged by retailers to power online shopping and food discovery, along with labeling physical products and aisle markers in stores.

Your immune system is regulated by the food you eat. Careful consideration of what you eat can help optimise an immune response. This includes foods rich in zinc, probiotics, antioxidants and vitamin C that will support the gut, which is responsible for 70% of the immune system. Spoon Guru’s aim is to make it easier for shoppers to find foods with properties known to strengthen their immunity.

Markus Stripf, CEO and Co Founder of Spoon Guru, comments: “Spoon Guru has used its proprietary algorithms to quickly pivot in the wake of Covid-19 to create the Immunity Boost TAG. Our AI machine learning can reliably and safely process and classify hundreds of thousands of products to help shoppers in seconds. Although there isn’t a cure for Coronavirus yet, what we can do is give our body the best possible chance of operating at its optimum level by making better-informed choices. We know the use of our technology can help support people choosing the right foods during the current health crisis.”

Following the rise of allergies, intolerances and dietary requirements, Spoon Guru launched in 2015 to give transparency and peace of mind. It now helps leading retailers worldwide including Tesco (UK), Woolworths [Australia] and Albert Heijn [Holland], to name a few - with food discovery.

For more information about the Immunity Boost TAG® please contact immunity@spoon.guru

About Spoon Guru

Established in 2015, Spoon Guru is a London-based global AI food technology start-up that has developed a unique Health & Wellness platform to cater for individuals with specific dietary food requirements or health objectives. A world leading end-to-end solution, Spoon Guru combines AI and machine learning with nutritional expertise to enable food retailers to deliver a highly personalised experience tailored to each consumer, based on their distinct and unique dietary, health and wellness needs. The platform processes billions of data points on a daily basis and analyses every ingredient as well as its nutritional value to allocate the appropriate dietary tags to each product or recipe, enabling large and unstructured data sets to be easily searched and accurately filtered to deliver relevant choices.

64% of the world’s population now actively exclude foodstuffs from their diet (Nielsen). 72% of US consumers say finding healthy food is difficult whilst a staggering 76% of consumers have unintentionally consumed food that’s restricted from their diets.

Spoon Guru enables retailers such as Tesco in the UK, Albert Heijn in the Netherlands, and Woolworths in Australia and New Zealand to cater for shoppers’ distinct and unique dietary needs – increasing the choice of foods available, whilst minimising the effort to find them.

Spoon Guru received a number of accolades including the Retail Week Customer Innovation Award for its partnership with Tesco, the Retail Technology Game Changer Award at the World Retail Awards, and the founders were presented with the Retail & E-Commerce Tech Founder of the Year at the 2018 BMW i UK Tech Founder Awards. In the US, Spoon Guru was chosen as a 2019 Red Herring Top 100 North America winner. The company was also presented the Personalized Nutrition Initiative accolade at the Nutraingredients awards, and awarded a Gold Stevie by the American Business Awards® in the category of Most Innovative Tech Company of the Year.