Grabyo Links With PBS NewsHour for Live Streaming, Digital Production

Originally published by Sports Video Group

Grabyo has partnered with PBS NewsHour, the nightly news broadcast on PBS and digital reporting operation, to transition much of its live streaming and digital production and publication efforts to Grabyo’s Studio and Producer platforms.

NewsHour’s digital team has begun using Grabyo Studio to clip, edit, and share videos across its online platforms in real-time, while transitioning to Grabyo Producer to remote produce live streams across its digital channels.

The platform is accessed through a web-browser, removing the need for additional hardware, software or training.

Utilizing this cloud video platform, NewsHour producers are able to remotely produce digital and social video from anywhere in the world, using only a laptop and internet connection. This partnership will ensure PBS NewsHour can maintain its content output without compromising its standards of quality and reliability.

This partnership comes at a time when audiences are increasingly turning to social media for live news updates. Digital news consumption has disrupted the traditional news programming cycle.

Today’s audiences will not always wait for the next TV news bulletin to keep up to date. Especially as the daily news cycle continues to move at a rapid pace. Broadcasters must adapt to reach audiences with content as-it-happens, on the platforms they use most frequently, to make sure audiences are informed and stay engaged.