TOSHI wins 2022 LVMH Innovation Award

Originally published by LVMH

London-based startup TOSHI, which was founded in 2017, brings elevated and humanized standards to the delivery of luxury goods. It brings in-store services directly to the customer at a time and location that suits the customer best. TOSHI also offers an innovative and sustainable approach to its logistics, using public transportation to avoid cities’ congestion, as well as an electric vehicle fleet to achieve carbon neutral deliveries. Its employees are all salaried. The Startup’s clients include Berluti, Christian Dior Couture and Rimowa.

“We are so thrilled and grateful to win the LVMH Innovation Awards. Brands are swiftly adapting to the new consumer lifestyle, which has already geared to the on-demand economy in all other elements of their lives, with convenience at its core. Brands must be omnichannel, sustainable and focus on customer service/experience. We believe that these at-home services that TOSHI provides will become standard, the new norm of shopping in the near future.” says Sojin Lee, Founder and CEO Toshi.

TOSHI will benefit from a 6-month personalized support as part of LVMH’s accelerator program, “La Maison des Startups LVMH”, which has been based at the Station F startup campus in Paris since 2018.

More than 950 startup applications were received from 75 countries for the 2022 LVMH Innovation Award. A total of 21 startups from 10 different countries were selected as finalists, notably reflecting their ability to enhance the customer experience through different dimensions. 48% of the finalists have a female founder or co-founder.

“At LVMH, Innovation is our lifeblood. It’s what allows us to continually increase the desirability of our Maisons’s products and services. The finalists of the 2022 Innovation Award will bring us their capacity to nourish the encounter between luxury and technology even more, as their entrepreneurial spirit joins and inspires our own”, says Bernard Arnault, CEO and Chairman, LVMH.